Strategic IT/Business Decisions in M & A: Cloud, Security, Infrastructure


Executive Summary

Casino acquires international sportsbook and looks to Aligned for support with Separation, Integration and support establishing both cloud and security programs.

Customer Overview

Large Casino and Sportsbook spanning North America.

William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and Northern Ireland and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA.


The Casino was looking to acquire all North American operations for the Sportsbook while also separating from all international assets to allow for a future transaction. Furthermore, the Sportsbook was looking to establish all core technology and security programs while thoughtfully integrating operations with the acquisition.  


Aligned was engaged initially to provide technology consulting and advisory services as a strategic partner in conjunction with a global systems integrator the Casino leveraged for the M&A activity. After successfully defining strategic roadmaps, we provided additional consultants across technology and security to execute against these programs aiding in separation and integration efforts along with establishment of key technology functions. Furthermore, Aligned supported the Sportsbook with major events to ensure uptime and continuity for all clients. Most recently Aligned successfully lead negotiations and integration of a major cloud platform into the Casino to drive both technical and commercial benefits for the organization.


  • Mergers & Acquisition Assessment

  • Resource Skills Assessment

  • Demand Management Analysis

  • Technology Consulting and Advisory Services

  • Program Management

  • Budget Optimization

  • Cloud Adoption & Maturity Review

  • Cloud Security Posture Analysis

  • Cloud Budget & Cost Analysis

  • Cloud Management Platform Integration

  • vCISO

  • Security Resource Assessment

  • Security Demand Management Analysis

  • Security Project Management

  • Security Integration Professional Services

  • Technology & Security Consultant Placement


Cloud, Aligned & Optimized

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