Winning in the Cloud: How a Leading Pro Sports Brand Streamlined IT and Cut Costs with AWS

A globally recognized professional sports brand faced increasing IT complexity and rising costs due to a hybrid infrastructure spanning on-prem VMware and Microsoft Azure. To modernize operations and prepare for digital growth, they partnered with Aligned Technology Group (ATG) to migrate all workloads into AWS. Leveraging the AWS Migration Acceleration Program (MAP), ATG delivered a seamless, phased migration that simplified operations, improved performance, and unlocked cost savings. This strategic transformation enabled the organization to enhance agility, security, and fan experiences while minimizing disruption.

A  professional sports organization with a rich history and a global fanbase. The organization relies heavily on digital platforms for operations, content delivery, and fan engagement. Their IT infrastructure included a mix of on-prem VMware workloads and applications hosted in Microsoft Azure.

The organization’s hybrid infrastructure had become increasingly complex and costly to manage. Maintaining workloads across both an on-prem VMware environment and Azure led to inefficiencies, operational silos, and security challenges. They sought a more scalable, centralized cloud platform that would simplify operations, improve performance, and better support their growing digital initiatives.

The organization engaged Aligned Technology Group (ATG) to:

• Evaluate and document the current IT environment across people, processes, and technology

• Develop a roadmap to consolidate and migrate all workloads into AWS

• Execute the migration with minimal disruption to business operations

• Leverage the AWS Migration Acceleration Program (MAP) to reduce both cost and risk

ATG delivered a full-spectrum cloud migration leveraging the AWS MAP program. This included:

Assess Phase

• Conducted a comprehensive discovery and assessment of existing workloads, dependencies, and operational processes

• Delivered a detailed current-state analysis and a future-state architecture

Mobilize Phase

• Prepared the landing zone in AWS

• Addressed security and governance requirements

• Planned the migration waves

Migration Execution

• Migrated all target workloads from on-prem VMware and Azure into AWS using a phased, low-risk approach

AWS Enablement

• Provided hands-on AWS training and change management support for internal IT teams to ensure long-term operational success

Engineering Expertise

• ATG’s cloud architects and engineers worked closely with client stakeholders to ensure performance, security, and business continuity were fully met

This end-to-end migration spanned assessment, planning, and execution stages over a structured multi-month timeline. ATG partnered closely with AWS to fund a portion of the project through the AWS MAP program, helping the customer accelerate cloud adoption while significantly reducing upfront costs. The engagement combined strategic consulting with deep technical execution, all delivered by ATG’s certified AWS experts.

The professional sports organization successfully consolidated all workloads into AWS, resulting in a unified, scalable, and secure cloud environment. Operational complexity was reduced, performance improved, and the IT team gained centralized visibility and control. The use of the AWS MAP program provided significant cost savings, enabling the organization to reallocate budget toward innovation and fan experience enhancements.